Media Forecast
For 2006
RADIO Forecast Actual $30,000 $40,000 20,000 20,000 20,000 20,000 30,000 40,000 20,000 20,000 30,000 40,000 30,000 40,000 30,000 40,000 20,000 20,000 30,000 40,000 20,000 20,000 20,000 20,000 $300,000 $360,000 MAGAZINE Forecast Actual $50,000 $40,000 40,000 30,000 40,000 30,000 50,000 40,000 40,000 30,000 50,000 40,000 50,000 40,000 50,000 40,000 40,000 30,000 50,000 40,000 40,000 30,000 40,000 30,000 $540,000 $420,000 NEWSPAPER Forecast Actual $30,000 $40,000 20,000 20,000 20,000 20,000 30,000 40,000 20,000 20,000 30,000 40,000 30,000 40,000 30,000 40,000 20,000 20,000 30,000 40,000 20,000 20,000 20,000 20,000 $300,000 $360,000 DIRECT MAIL Forecast Actual $15,000 $16,000 15,000 13,000 15,000 13,000 15,000 16,000 15,000 13,000 15,000 16,000 15,000 16,000 15,000 16,000 15,000 13,000 15,000 16,000 15,000 13,000 15,000 13,000 $180,000 $174,000 BILLBOARD Forecast Actual $25,000 $30,000 30,000 20,000 30,000 20,000 25,000 30,000 30,000 20,000 25,000 30,000 25,000 30,000 25,000 30,000 30,000 20,000 25,000 30,000 30,000 20,000 30,000 20,000 $330,000 $300,000 Prepared by TOTAL Forecast Actual $150,000 $166,000 125,000 103,000 125,000 103,000 150,000 166,000 125,000 103,000 150,000 166,000 150,000 166,000 150,000 166,000 125,000 103,000 150,000 166,000 125,000 103,000 125,000 103,000 $1,650,000 $1,614,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year Date
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